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    Data Analytics Use Case

    Google Analytics

    BEST SERVICES AYC ANALYTICS

    Google Analytics Integration Initiatives

    Google Analytics is a powerful web analytics tool that helps you understand and track website traffic, behavior, and conversion rates. It provides insights into how users interact with your website, including

    page views, bounce rates, and average session duration. With Google Analytics, you can set up goals, track events, and monitor your website’s performance across various devices and browsers. Additionally, it

    integrates seamlessly with other Google tools, such as AdWords and Google Tag Manager, making it an essential tool for digital marketers and website owners. 

        

    Tracking a Website 

     

    Google Analytics tracks data using a tracking code snippet that you place on each page of your website. This tracking code, which is typically provided by Google Analytics when you set up an account, collects visitor data when someone accesses your website. Here’s an overview of how Google Analytics tracks data:

     

     Cookies: Google Analytics uses first-party cookies (small text files stored on the user’s device) to collect information about visitors. These cookies store information such as the time of the visit, whether the visitor has been to the site before, and which site referred the visitor to your website.

     

    Unique User Identification: Google Analytics assigns a unique ID to each visitor to your site, which helps track their behavior as they navigate through your website.

     

    Page views: When a user visits a page with the Google Analytics tracking code, a page view is recorded. This information includes the URL of the page being viewed, the title of the page, and other metadata.

     

    Events: Google Analytics can also track specific actions on your website, such as clicks on buttons, video views, downloads, and interactions with forms. These are called events and can be set up to provide more detailed insights into user behavior.

     

    Referral Sources: Google Analytics tracks the sources of traffic to your website, such as search engines, social media platforms, or referral websites. This can help you understand where your visitors are coming from.

     

    Conversion Tracking: By setting up goals in Google Analytics, you can track specific actions that you consider valuable on your website, such as form submissions, purchases, or newsletter sign-ups. This helps you measure the effectiveness of your website in meeting your objectives. Overall, Google Analytics collects and processes data about user interactions with your website to provide valuable insights into user behavior, traffic sources, and the performance of your website.

     

     

     

     

    Donation Tracking and Analysis

    It involves using data analytics tools and techniques to gather insights into donation patterns, donor behavior, and campaign effectiveness. This approach helps organizations make informed decisions to optimize their fundraising strategies and improve donor engagement.

    Analytics Outsourcing Services

    This approach allows organizations to leverage specialized expertise in data analysis, reporting, and insights without maintaining an in-house team dedicated to these functions.

    The current opinion is that the human brain is better at comparing relative sizes of rectangles than pie slices or donut sections.”
    ― Brian Larson, Data Analysis with Microsoft Power BI

    Without big data, you are blind and deaf and in the middle of a freeway.” — Geoffrey Moore.

    2. “Data is the new oil.”
    — Clive Humby.

    Where there is data smoke, there is business fire.”

    — Thomas Redman

    We help you to unlock & Inner Power Guides